Greendog were appointed to develop a new brand identity for market leaders Storm Games and guide it through the transition to ‘Storm Gaming Technology’.

Storm is repositioning itself as a pan-European technologies company that can provide both turnkey and omni-channel gaming solutions throughout Europe and into emerging markets outside of Europe.

The company showcased its new identity at the ICE Totally Gaming 2016 exhibition, which took place earlier this month at the ExCel in London.

Commenting at the start of the project, Richard Sheldon, managing director of Storm Gaming Technology, said:

“Storm’s range of products is designed to support independent operators of gaming machines and help put them at the forefront of quality gaming content offerings that engage and resonate with their end users. Our new identity needs to reflect this progression.

“We are delighted to be working with Greendog and are looking forward to February when we can reveal our exciting new branding.”

Laura Parry, creative director at Greendog, added:

“We are delighted to be working with Storm Gaming Technology in re-positioning the brand for global markets. We are very much looking forward to helping the business develop the new identity through all its marketing channels.”