4. Starting the keyword research:
If you’ve identified your target market and SEO strategy, then it’s time to focus on keywords. Google AdWords is a good place to start for generating some keyword ideas. If you know your content ideas, but need some keyword suggestions then Google suggest and Answer the public will give you useful insights to start your keyword process.
- Don’t be too broad or too specific
The keyword term you’re searching for should be narrow enough that you have a good chance of a high search ranking, but broad enough that a lot of people will search for it. For example, the term “customer” is way too general. But, “customer journey mapping” is more specific and still has a high search volume.
- Focus on what you’re already writing about
It takes time and frequency to make it to the top of a search query, so make sure you write about content more than once. Look at your categories, article titles, and other content on your site. Are there common keywords that are already driving people to your website
- Competitor research: Search for alternatives on the web
It’s always a good idea to see what your competitors are proposing. Michelangelo once quoted that “the best of artists has no conception that the marble alone does not contain within itself” His inspiration came from within the marble and he simply removed the parts that didn’t belong in order to build his sculptures.”Along the same lines, check your competitor’s websites to see what content and keywords they are using. This may just give you the inspiration that you’ve been looking for!
5. Writers block
Finally, don’t let your keyword research get in the way of your writing. Getting started is the most difficult part of writing, so make sure you don’t procrastinate or spend too long doing research.
Want to master SEO? It certainly takes time and patience to reap your rewards in this field, but we hope our guide below will help you to achieve your goals.
