July 14, 2016

Why you are not ranking on Google and how to solve this SEO problem

Do you work in a highly competitive industry? It can be tempting to target keywords which have high search volume, but what marketing professionals should be aiming for are long tail keywords.

When a person is close to a purchasing decision they will search for more specific keyword phrases, known as long tail keywords. For example, if Greendog tried to rank for the keyword term ‘Website Design’, it would be competing against thousands of other agencies. The keyword term ‘Website Design Agency Derby’ would be a much better choice and would give Greendog a good opportunity to rank on Google.

Your website hasn't been indexed yet

Ranking on Google isn’t just a case of creating a website and adding some good keywords. There are 1 billion websites on the internet and so the reason why your website hasn’t been found could be due to a number of factors. One way to maximise your chances of being found on Google is to submit a sitemap to Google Webmaster Tools. Your sitemap must include full details of all URLs on your website.

Your content isn't written for humans

Have you been stuffing keywords in your content? Forcing keywords into your content will only result in your website ranking lower on Google. Your number one goal should be to write content which is relevant and valuable to humans, that flows well and is easy to read.  If you’re new to blogging then it’s worth reviewing business blogs for tone of voice and best practice with styling. US marketing automation company, HubSpot, write high quality blog content for marketing professionals.

Your website isn't mobile friendly

Expert opinion varies, but in 2016 mobile responsiveness is considered to account for between 10% and 20% of google search rankings. Wondering how important a part of your business strategy mobile is? Global mobile traffic is set to soar in the next 5 years, but you can make more specific predictions for your business by reviewing your Google Analytics account and identifying the split between mobile and device usage. You can make sure your website is mobile friendly by making the following checks:

  • Does it display well on different devices?
  • Is your call to action central?
  • How easy is it to complete common tasks?
  • Does all your content play on mobile devices?
  • Do your links and redirects work?

Bad SEO habits

Are you a newbie to SEO? If you’re using WordPress as your domain service provider then you will have access to a plugin called Yoast SEO. This will give you some basic SEO tips for improving your website presence, including best practice with meta descriptions, headings, page URLs and link text. Google has strict SEO guidelines and companies which don’t adhere to this often rank poorly. Ensuring that title tags are between 50-60 characters in length, meta descriptions are 150-160 characters and URLs are below 100 characters, will help with your search ranking. Placing keywords correctly in meta descriptions, headings and URLs is also important.