Do you work in a highly competitive industry? It can be tempting to target keywords which have high search volume, but what marketing professionals should be aiming for are long tail keywords.
When a person is close to a purchasing decision they will search for more specific keyword phrases, known as long tail keywords. For example, if Greendog tried to rank for the keyword term ‘Website Design’, it would be competing against thousands of other agencies. The keyword term ‘Website Design Agency Derby’ would be a much better choice and would give Greendog a good opportunity to rank on Google.